Liver King net worth has become a hot topic in 2025. His rise from a little-known bodybuilder to a viral fitness icon shocked many. While his story seemed like a win for clean eating and primal living, things changed when he admitted to steroid use. Still, the money kept flowing. From supplement sales, social media earnings, and real estate investments, Liver King built an empire. Despite the backlash, his brand keeps growing. This article looks deeper into the man, the money, and the controversy behind his fortune.
Profile Summary
| Detail | Information |
| Real Name | Brian Johnson |
| Known As | Liver King |
| Nationality | American |
| Profession | Entrepreneur, Influencer, Fitness Personality |
| Famous For | Promoting ancestral lifestyle and raw organ meat diet |
| Estimated Net Worth | $12 million to $15 million (2025) |
| Main Income Sources | Supplements, Social Media, Merchandise, Real Estate |
| Controversy | Steroid use despite claiming to be all-natural |
| Social Media Following | Millions across TikTok, Instagram, YouTube |
Liver King Net Worth
In 2025, Liver King net worth is estimated to be around $12 million to $15 million. Most of his wealth comes from selling dietary supplements through his brand Ancestral Supplements, which promotes nose-to-tail eating. These products, made from animal organs like liver and heart, became wildly popular among fitness lovers. His online following helped him sell thousands of units every month. Another part of his income comes from brand deals, podcast appearances, YouTube ad revenue, and merchandise. Even after his steroid scandal, Liver King’s businesses continued to grow due to the massive attention he gained.
| Source | Estimated Earnings |
| Supplement Sales | $7–9 million |
| YouTube & TikTok | $1–2 million |
| Brand Deals | $1–1.5 million |
| Real Estate Investments | $1–2 million |
| Merchandise | $500,000+ |
Early Life: From Adversity to Ambition
Brian Johnson was born in San Antonio, Texas. As a young boy, he faced tragedy early when his father passed away. That loss deeply affected him, leaving emotional scars that followed him for years. He often described himself as a small, weak child who got bullied at school. In search of strength, he turned to bodybuilding and nutrition. His love for science and health led him to study biochemistry in college, then dental school, where he graduated as a dentist.
But despite building a good career, Brian felt unfulfilled. His wife’s autoimmune problems and his sons’ health struggles inspired him to look for more natural healing solutions. That’s when he dove into ancestral living, experimenting with raw organ meats and primal routines. What started as a personal mission eventually became the foundation of his entire brand.
Liver King before he was Liver King
Before becoming the bearded, shirtless icon known as Liver King, Brian Johnson lived a very different life. He owned a successful dental practice and lived a fairly private life. But behind the scenes, he was working hard to develop the Ancestral Supplements brand with his wife Barbara. After realizing that storytelling sells, he began crafting the Liver King persona—an extreme version of his real lifestyle, designed for viral attention. He transformed not only his body but also his public image, going from dentist to primal kingpin.
Career: Building the Liver King Persona
Liver King’s career exploded in 2021 when his videos of eating raw liver and testicles began spreading across TikTok and YouTube. His brand focused on ancestral wisdom, mixing humor, shock, and serious health tips. He preached the “9 Ancestral Tenets,” which include sleep, eat, move, shield, connect, cold, sun, fight, and bond. These principles became the backbone of his content.
What made him stand out was his extreme dedication to the lifestyle—he walked barefoot, slept on wooden planks, and ate uncooked animal organs on camera. With his buff body and caveman energy, he stood out in the fitness world. Millions watched, shared, and debated his methods.
What companies does Liver King own
Liver King is the founder of Ancestral Supplements, a company that sells freeze-dried animal organ supplements. He also has business interests in The Fittest, a holding company that manages his branding and online presence. His wife runs Heart & Soil, a supplement brand with a similar focus. Together, these companies form a powerful health empire that taps into the modern wellness trend of “back to nature” living. These businesses continue to bring in millions in annual revenue.
Liver King before and after
Photos and videos of Liver King before his transformation show a leaner, less muscular man with a quiet presence. After adopting the ancestral lifestyle—and secretly using steroids—he became a bulked-up figure of primal power. The change was dramatic. Fans were shocked to learn about his secret use of testosterone and HGH, especially after he publicly denied using anything artificial. This controversy turned into a major story, and while some fans left, others stayed intrigued, giving him even more online engagement.
Liver King meal
Liver King’s daily meals are far from ordinary. He eats raw beef liver, bone marrow, bull testicles, and animal heart, claiming they provide superior nutrition. He avoids processed foods and believes in eating the entire animal, including organs. This way of eating—called nose-to-tail—is not only shocking but also controversial among health experts. While some agree that organ meats are rich in nutrients like vitamin A, iron, and zinc, others warn about the risks of eating raw food. His meals cost a lot too. A typical week of Liver King’s groceries can easily cross $500 to $700.
Personal Life: Family and Lifestyle
Liver King is married to Barbara Johnson, who also lives the ancestral lifestyle and is often referred to as the Liver Queen. They have two sons, and the family lives together on a large ranch in Texas. Their daily routine includes barefoot walks, cold plunges, ice baths, and sunbathing. The Liver family avoids modern tech as much as possible and prefers to live outdoors.
Despite this raw and rugged image, many say their life is a mix of marketing and reality. They own expensive equipment, live in a luxurious home, and travel often—something ancient tribes clearly didn’t do. Still, the couple insists their lifestyle brings physical and mental balance.
Liver King threats
Liver King has faced serious backlash after his steroid use was exposed. He received hate messages, online threats, and even legal warnings from watchdog groups for false advertising. Critics accused him of misleading fans, especially young men, into extreme behaviors. However, he responded with a public apology, admitting that he used performance-enhancing drugs to manage his image and stress. He promised to do better, though many still doubt his honesty. This saga shows the dark side of internet fame and how quickly public opinion can turn.
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Real Estate: The Liver King Domain
Liver King lives in a massive mansion in Austin, Texas. The property is more than just a home—it’s a fitness playground. His estate includes a cold plunge pool, indoor gym, mud pits, outdoor pull-up bars, and a wooden sleeping area built to resemble primitive living. Though he claims to live like a caveman, his real estate tells a different story. The house is worth around $4 million and is equipped with modern tech, staff, and luxury amenities. He also owns investment properties tied to his business, making real estate a key part of his wealth strategy.
Social Media Profile
| Platform | Link |
| TikTok | https://www.tiktok.com/@liverking |
| https://www.instagram.com/liverking | |
| YouTube | https://www.youtube.com/c/LiverKing |
| https://twitter.com/liverking |
FAQs
Did Liver King ever go on Joe Rogan’s podcast?
No, Liver King has never appeared as a guest, but Rogan discussed him in depth after the steroid scandal.
What is Liver King official website used for?
His site, liverking.com, acts as a central hub for his brand. Visitors can learn his 9 Ancestral Tenets, shop supplements, browse meal plans, sign up for coaching, and follow his journey through blog posts and media about ancestral living.
How much does Liver King make per year?
Liver King earns about $3 million to $4 million annually just from his website sales, with total yearly revenue from supplements and social media estimated at $100 million+
How does the Liver King make his money?
He earns through supplement sales (Ancestral Supplements, Heart & Soil), social media ads, brand deals, and real estate investments
Where in Texas does the Liver King live?
Brian Johnson lives in Austin, Texas, on a multi-acre ranch where he and his family practice their ancestral lifestyle on pastureland
Conclusion
Liver King built a fortune by mixing primal habits with modern marketing. His bold image and shocking lifestyle helped him gain fame and millions in sales.
But behind the scenes, much of it was built on lies. From fake claims of being natural to luxury living behind primal talk, his story shows how viral fame can blur truth. Even with controversy, Liver King’s brand still thrives. His journey is a powerful mix of ambition, deception, and influence in today’s digital world.
